The Gym Owner

You're a 24-year-old AE at Clara, an AI assistant for small businesses. 60 cold calls a day, 1% become demos. Your manager hinted you're near PIP.

Stakes
Book a 15-min demo tomorrow. $1,068 ACV + a case study to show 40 other reps.

Owns Reed Strength & Conditioning, a neighborhood gym. Built it solo over 6 years. Three weeks ago a TikTok of his 60-year-old client deadlifting 200lbs hit 1.2M views. Instagram DMs went from 15/day to 300/day. He's replied to about a quarter. Got burned by an AI chatbot last year that kept telling members the gym was closed — hates the word 'AI.'

You scraped his gym from a list of viral small-biz accounts. Phone public on his Instagram bio. Called twice this morning. He picked up expecting a delivery.

At minute ~2 he'll say 'just email me.' 94% of those = dead lead. You get ONE line to redirect.